Survey Reveals Healthcare Consumers Are More Empowered Than Ever

Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are.

In a recent survey of 600 health consumers, Geonetric, a digital experience firm serving healthcare organizations, explored how consumers prefer to navigate their care journeys in a post-pandemic world.

In this article, you’ll discover highlights from the survey, which included a continued acceleration of consumerism, with consumers playing a more active role in choosing health systems and providers. Patient loyalty to providers also eroded during the pandemic, and their priorities have changed. The survey explores:

• Consumer channel preferences at various points on the journey
• Consumer priorities that outweigh having an existing provider relationship
• Differences between age groups in considering care options
• How local health systems stack up against new entrants when it comes to choosing a telehealth provider
• The predominant channel for scheduling an appointment, and when mobile apps make sense.

Read the full article for insights on how the pandemic has accelerated consumerism and learn what you and your health system can do to remain competitive: The Digital Health Journey: The Consumer Perspective

Best regards,
Matt Humphrey
President