Geonetric

Survey Reveals Healthcare Consumers Are More Empowered Than Ever

consumer health survey report

Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are. In a Read More

The Digital Health Journey: The Consumer Perspective

Dillon-Ben-Geonetric-2022

// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More

Free eBook: Reimagining the Digital Experience

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Free eBook download, sponsored by Geonetric

In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?

many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.

Download this eBook today!

Is Web Personalization Worth the Investment? How Two Health Systems Are Making the Case

Rogers-Jeremy-IU-Health

As a healthcare marketer, how can you justify the investment required for web personalization? While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Digital Marketing Trends survey showed Read More

Take Your Personalized Approach to Care to the Web

Selene Mejia

// By Marlene Kurban // Delivering a highly personalized web experience to consumers can increase patient volume and engagement. While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Read More

Free eBook: Reimagining the Digital Experience

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Free eBook download, sponsored by Geonetric

Consumer expectations have shifted. Increased options have changed the market. And the evolution of healthcare technologies has unlocked new potential. Together they create an unprecedented opportunity to design a user-centered view of the healthcare experience as it exists today, and of the experience people will demand in the future.

As a result, many healthcare organizations have shifted to view the online experience as an always-on gateway to a personal, health-affirming conversation with a care provider — a digital front door.

Download this eBook today!

Case Study: University Health’s Winning Digital Patient Experience

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Case Study download, sponsored by Geonetric

There’s no question enterprise digital experience platforms (DXPs) offer impressive features – but many health systems can’t take advantage of all the functionality without an upgrade or rethinking overarching digital strategy.

Download this case study and learn how University Health used their DXP upgrade to advance digital strategy, investing in tactics like consumer research, user testing, persona creation, and user-focused design and web content.

Download this eBook today!

Free eBook: 2021 Healthcare Digital Marketing Trends Survey

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The results of the most popular survey on trends in healthcare digital marketing are ready for download!

Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers like you get new insights post-COVID-19, benchmark your organization against peers and see where you need to invest to stay competitive in 2022.

Download this eBook today!

Free Report: Loyalty in Healthcare

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Free white paper download, sponsored by PK Global

Seize a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty.

From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient experiences that increase retention and belonging. Shifts in the industry and in the expectations of its consumers are making healthcare loyalty a must-win battle.

PK conducted independent research with 1,016 consumers to better understand the state of healthcare today. Our findings uncovered an industry-wide challenge in gaining and keeping consumer trust.

Download this new report today!

How Small Teams Are Executing Big Strategic Content Plans

Andrew King

The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, moved content from the organization’s WordPress blog into the Read More

Content Strategies for a Post-Pandemic World

Marsha Tapscott

// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More

A New Value Equation for Digital Healthcare

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Free Report from Modea

Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.

Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.

Download this new report today!

10 Questions to Ask Your Potential Digital Advertising Agency

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Free white paper download, sponsored by Geonetric

Across all industries, digital ad spend is rising. In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced.

Download this white paper and learn 10 important questions you should ask as you vet potential partners.

Download this new report today!

How To Encourage the Reluctant To Get Vaccinated

Three experts from Geonetric recently shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Sturtz, vice president of marketing and business development. Sturtz, along with Stella Hart, content strategist and writer, and Tim Lane, director of digital marketing, reviewed data concerning people’s beliefs Read More

How Do We Change People’s Minds About Getting the Vaccine?

// By Wendy Stark Healy // The release of the first COVID-19 vaccines in mid-December made Geonetric’s webinar, “Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy,” very timely. Three experts from the agency shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Read More

Considering a Website Redesign?

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Free white paper download, sponsored by Geonetric

Before the functionality wish-list. Before the RFP. Before the stakeholder interviews. Before you get too far down the redesign path, read this white paper and learn the top five areas you should think about before you start.

Download this white paper and learn how to prepare internally before you talk to an agency.

Download this new report today!

How Does Your Website Stack Up?

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Free white paper download, sponsored by Modea and eHealthcare Strategy & Trends

Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, and percentages. Inside each of these numbers are the answers to some of the most basic questions marketers have about how visitors behave on a website. Your analytics data both answer questions and point the way forward.

Simply put, your analytics data is how you can measure whether or not your hospital or health system is achieving the marketing objectives your team has outlined.

Download this new report today!

How Cone Health’s New Site Puts Patients First

Matt McKinney, assistant director of communications at Cone Health

North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows it has strong ties to Read More

Patient Well-Being at the Center of Cone Health’s Website Relaunch

// By Melanie Graham // North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows Read More

ROI Matters, Even If No One Is Asking

Ben Dillon

Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More

How Location Details Optimize Your Digital Strategy

Katie O’Brien, director of digital strategy, UNC Health Care

Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share.  With a growing number of Americans turning to their mobile phones to search for healthcare providers in their area, it’s more important than ever that your website content be optimized to allow people Read More