Geonetric

Location Strategy Is Access Strategy: How Billings Clinic Improved Findability

Mandi Graham

// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.

Hospital Websites Carry More Weight. Is Your Digital Foundation Ready?

Meghan Eddy Crombie

// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.

What Do Judges Really Look for in the eHealthcare Leadership Awards?

eHealthcare Awards logo-black

What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

eHealthcare Leadership Awards: Anatomy of a Winning Entry

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// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

From Silo to System: Building a Scalable Location Strategy That Improves Findability

webinar future-of-hospital-websites-week-day-4-session-2

Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

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Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Presented March 12, 2026 at 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

Watch Now  »

From Silo to System: Building a Scalable Location Strategy That Improves Findability

eHST-hospital-websites-day4session2(1)

Hospital Websites Day 4 Session 2 

Thursday | March 12, 2026 | 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

Register Now  »

Creating Flexible Hospital Websites That Grow with Your Organization

eHST-hospital-websites-day4session1

Hospital Websites Day 4 Session 1 

Thursday | March 12, 2026 | 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

Register Now  »

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

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Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

Susan Dubuque black and white headshot

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Where Is Healthcare Marketing Headed Next? Industry Leaders Map the Road Ahead

Chris Bevolo

If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

Stay Ahead: What Shapes the Future of Healthcare Marketing

Headshot-Ben-Dillon-Geonetric

// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations

FirstHealth logo

// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.

Raising the Bar: How Award-Winning Health Systems Enhance Digital Patient Experience

Headshot - Adrienne-Woods-HMH

// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.

25 Years of Celebrating Excellence in Digital Healthcare Strategy

25th annual ehla-logo

// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.

Healthcare Marketing Shifts Focus to Consumer Experience and ROI, Survey Shows

Dillon-Ben-Geonetric-2022

The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Discover Award-Winning Digital Strategies to Improve Patient Experience

Piedmont Healthcare logo

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Road to Recovery: Latest Survey Shows Slow Return to Pre-Pandemic Marketing Efforts 

geonetric 2024 survey

// By Ben Dillon // The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Healthcare DXP: Empower Compelling Patient Experiences

GeonetricDXPeBook

Download this new free ebook today, and you’ll discover how the right digital experience platform (DXP) can help your healthcare organization take your digital consumer experience to the next level: 

  • Make Your Services Stand Out and Easy to Reach: Be highly findable with action-oriented entry points through granular content modeling.
  • Ensure Consistent and Engaging Content Across All Platforms: Benefit from omnichannel support to streamline your content creation and provide a consistent user experience across multiple channels.
  • Leverage a Comprehensive View of Your Consumers: Develop a complete view of ongoing consumer engagement and interaction … and use it to provide an unparalleled digital consumer experience.

And much more!

Download Now »

Survey Reveals Healthcare Consumers Are More Empowered Than Ever

consumer health survey report

Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are. In a Read More

The Digital Health Journey: The Consumer Perspective

Dillon-Ben-Geonetric-2022

// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More