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Consumer expectations have shifted. Increased options have changed the market. And the evolution of healthcare technologies has unlocked new potential. Together they create an unprecedented opportunity to design a user-centered view of the healthcare experience as it exists today, and of the experience people will demand in the future.
As a result, many healthcare organizations have shifted to view the online experience as an always-on gateway to a personal, health-affirming conversation with a care provider — a digital front door.