Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Banner Health
Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
Focus on CRM: How Leading Healthcare Organizations Win by Turning Data into Action
In this new report from eHealthcare Strategy & Trends, you’ll learn how leading hospitals and health systems use CRM tools to acquire new patients, improve patient engagement, optimize communications, and improve health outcomes.
Proven Strategies to Maximize ROI from Your CRM Investment
Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.
Turning CRM into a Strategic Engine: Healthcare Leaders Share Candid Lessons on Data, Alignment, and ROI
// By Therese Lockemy, MBA // Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.
Banner Health’s Location Pages Upgraded
// By Wendy Margolin // Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.
Integrating Generative AI Into Your Healthcare Marketing Strategy
AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More
How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health
AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More
Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing
In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.
5 Major Risks AI Poses for Healthcare
Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare research and operations.” This came only months after the November 2022 release of ChatGPT, Read More
Is ChatGPT Safe for Healthcare?
// By Wendy Margolin // Four healthcare leaders discuss opportunities, risks, and possible pitfalls. Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare Read More
Banner Health Shifts to Consumer-First Zero-Click Strategy
2020 marked the end of a decade-long period in which MarTech teams focused their time on learning the rules of engagement for channels such as social media, mobile apps, and responsive websites. But a single platform or tool doesn’t meet complex consumer needs. Hospitals and health systems won’t be prepared to meet the changing needs Read More
Reducing Friction for Consumers Creates Value for Baystate Health and Banner Health
// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More
The Zero-Click Front Door, Becoming a Data Czar, and More Tips for Patient Acquisition
// By Jared Johnson // Technology has changed how consumers seek health information, consume content, and travel to and from appointments. Chris Pace, senior director of digital marketing at Banner Health; Carrie Liken, head of industry for healthcare at Yext; and Michael Andrews, executive director at WebMD, presented on this topic during the 2020 Healthcare Read More
Who’s In Charge of Your Brand Management? Google.
“Healthcare organizations are finding out that winning in today’s highly competitive and increasingly digital market requires a new approach — one that aligns marketing and brand management with patient experience (PX),” says Patric Wiesmann of Reputation.com. “And that alignment is happening more often on Google and not your healthcare organization’s website.” Here’s an excerpt from Read More
Align Reputation Management with Patient Experience to Attract and Convert New Business
// By Patric Wiesmann // Healthcare organizations are finding out that winning in today’s highly competitive and increasingly digital market requires a new approach — one that aligns marketing and brand management with patient experience (PX). And that alignment is happening more often on Google and not your healthcare organization’s website. That’s because in this Read More