Digital Marketing, Communications and Strategy for Healthcare Leaders

Discover the Research and Strategic Decisions Behind a Hospital’s New Mobile App for Families

August 24, 2022

When your kid is sick, you need a quick and easy way to get information about what to do. Should you go to the ER? Or is a virtual visit appropriate? Is urgent care the best option, or an office visit with your pediatrician? Children’s Wisconsin wanted to give families a tool that would meet Read More

Children’s Wisconsin App Makes Access to Care Easier for Families

August 17, 2022

// By Jane Weber Brubaker // When a third of your families are MyChart power-users, you’d rock their world if you changed everything they’re familiar with. Instead, the Children’s Wisconsin branded app adds new features that parents want, built around the MyChart core. If you have a sick kid, you need a quick, easy way Read More