The Hispanic population is growing, and so is its buying power. How will your health system meet their needs? Hispanics are the largest, youngest, and fastest-growing population in the United States. Since 1970 — when Hispanics made up 5 percent of the population (about 9.6 million), the Hispanic population has grown more than sixfold. It’s Read More
// By Althea Fung // A weekly program on Telemundo has become a trusted source of information for the Hispanic population in the Bronx. The content is now distributed across social media to reach an even wider audience. Hispanics are the largest, youngest, and fastest-growing population in the United States. Since 1970 — when Hispanics Read More
In Part I of a special two-article series for eHST, Dan Dunlop and Jared Johnson discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. In Part II of the series, they discuss some of the new opportunities that are emerging during a time of Read More
Leveraging New Opportunities Pushed Forward by the Coronavirus // By Dan Dunlop and Jared Johnson // In Part I of this two-article series, we discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. Here, we’ll talk about some of the new opportunities that are Read More
If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More
// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More