Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
// By Susan Dubuque // When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
// By Susan Dubuque // Broward Health had much to be proud of as it marked its 85th anniversary in 2023 with a campaign that reflected a proud legacy of caring. But the health system recognized it was time to evolve. Discover how this integrated marketing campaign engaged both internal and external audiences and produced impressive results.
// By Susan Dubuque // Staffing shortages in U.S. hospitals have reached a critical level in 2025. Healthcare marketers can play a vital role in addressing this issue by fostering strong relationships with team members. Ascenda Integrated Health gets it: Internal communication matters. And they demonstrate it with an innovative, creative digital solution.
// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.