Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
• Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
• Otto Angulo, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
• Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

You’ll learn:

• How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
• How data sheds light on consumer approaches to finding and consuming care.
• How you can use data to discover new market opportunities and accurately segment your target audience.
• How to create high value strategies for targeted populations.
• How to use predictive modeling to uncover clinical propensities and channel preferences.
• How to identify the best prospects for digital solutions such as telehealth.

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Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study the process of lead conversion. Read More

Defining Success: Study Gives Healthcare Market Tips on Measuring Conversions

// By Althea Fung // Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study Read More