Focus on CRM: Success Stories from Leading Healthcare Organizations
Exclusive Member Report
In an era where patient satisfaction and retention are paramount, leveraging CRM technology enables healthcare marketers to adapt their strategies to meet evolving patient needs and ultimately drive organizational growth and success.
Customer Relationship Management (CRM) plays a pivotal role in helping organizations design effective marketing strategies. CRM platforms enable marketers to segment patient populations, personalize communications, and enhance patient engagement. These tools also enable marketers to track patient interactions across multiple touchpoints and precisely measure the effectiveness of outreach efforts.
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at the current CRM landscape in healthcare and discover how hospitals and health systems around the country use it to streamline data and drive growth.
You’ll learn:
- How Geisinger and Henry Ford Health use Epic’s Cheers CRM platform to power their marketing initiatives.
- What Bob Cummings, senior vice president, Healthcare at LeadSquared, sees as the major trends impacting healthcare today and why CRM solutions are essential.
- How Innovaccer’s acquisition of CRM platform Cured could solve data challenges and accelerate growth for health systems.
- How healthcare organizations can maximize capacity by leveraging CRM.
- How Virtua Health integrates CRM data and predictive AI to deliver targeted messaging to patients and grow service line revenue.
- How Baptist Health transformed its CRM capabilities by developing a fully integrated and automated technology infrastructure that consolidates multiple sources of data and provides a comprehensive view of each patient.
- Critical insights from leaders at HonorHealth on managing expectations for CRM in the face of challenging financial pressures.
- How CRM-powered marketing campaigns delivered cleaner and more accurate data for St. Bernards Healthcare.
- Three common culprits that cause low-quality data, plus four steps healthcare organizations can take to make sure the data in their CRM system is accurate and high quality.
Our goal for this report — and all eHealthcare Strategy & Trends content — is to give you tools and tips, information and inspiration to develop your skills as a leader. We are confident that you will find high value, actionable ideas you can put to work for the benefit of your organization.