Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More
Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More
Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More
How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes. // By Wendy Margolin // Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s Read More
// By Heidi Jannenga // Using the example of physical therapy, this author makes the case for eliminating unconscious age bias that assumes older patients are less interested in digital communications and telehealth. The truth is patients of all ages want and need a hybrid approach to care and communications that will help them achieve Read More
“This past year was a year of transformation for UCHealth,” says Bill Altorfer of Cured. “Although such transformation during the COVID pandemic was challenging, it also gave rise to opportunities to improve patient experience in ways that weren’t initially on UCHealth’s strategic roadmap.” Here’s an excerpt from Altorfer’s new article: What began in the fall Read More
// By Bill Altorfer // UCHealth piloted triggered email reminders for breast cancer screenings, generating almost 1,000 mammogram appointments. This past year was a year of transformation for UCHealth. Although such transformation during the COVID pandemic was challenging, it also gave rise to opportunities to improve patient experience in ways that weren’t initially on UCHealth’s Read More
eHealthcare Strategy & Trends presents a member webinar for healthcare marketers and digital strategists
Watch this lively panel discussion with top marketers from leading organizations who will share their insights on how to get the budget you and your organization need to succeed in 2021.
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More