Digital Marketing, Communications and Strategy for Healthcare Leaders

Donors

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

July 31, 2024

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

July 9, 2024

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

5 Ways to Measure Marketing Growth Beyond Tracking Pixels

September 13, 2023

Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s guidance, and evolving state Read More

5 Strategies for Measuring ROI and Growth: It’s Not Only About Tracking Pixels

September 4, 2023

// By Shawn Gross // Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s Read More

What Universities Can Teach Healthcare About Effective Digital Fundraising

May 5, 2021

Did you cancel fundraising events during the pandemic? How did your development team find other ways to successfully keep donors engaged and giving? Without the galas, hospital tours, and meetings with doctors and researchers, the pandemic has no doubt created a new fundraising challenge. But as with other aspects of life, the pandemic has forced Read More

Digital-First Philanthropy: What Healthcare Can Learn from Higher Education

April 19, 2021

// By Marcia Simon, APR // Did you cancel fundraising events during the pandemic? How did your development team find other ways to successfully keep donors engaged and giving? Without the galas, hospital tours, and meetings with doctors and researchers, the pandemic has no doubt created a new fundraising challenge. But as with other aspects Read More