The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.
// By Susan Dubuque // The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.
Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. The use of marketing automation is growing steadily. Read More
// By Althea Fung // A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. In a recent Read More