Embracing the Consumer Mindset

Google Maps

4 Tips for Maintaining HIPAA Compliance and Managing Online Tracking Risks

November 8, 2023
Dillon-Ben-Geonetric-2022

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More

Traffic Risks: Next Steps for Tracking Pixels and HIPAA Compliance

October 31, 2023
Christie-Elaine

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More