Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
HHS Online Tracking Technologies Bulletin
From “Flying Blind” to Full Visibility: How Renown Health Turned a Privacy Crisis Into a Performance Advantage
As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
How to Turn Your Privacy Challenges into Performance Opportunities
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
Can You Still Measure What Matters? Rethinking Performance Marketing When Data Is Restricted
Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
How Can Ad Agencies Help Health Systems Get the Analytics They Need to Measure Marketing Performance?
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
2025 Healthcare Marketing Compliance Survey
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
- Early access to the survey results once they are fully compiled
- Valuable, exclusive data about the state of healthcare marketing compliance
- A chance to win a $200 Amazon gift card!
Focus on Privacy: Actionable Strategies for Privacy-First Consumer Marketing in Healthcare
In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.
St. Elizabeth Healthcare Consumer-First Culture Built on Privacy-First Foundation
// By Jane Weber Brubaker // Gaining full visibility into customer journeys while protecting privacy empowers health systems to move forward confidently. During a January webinar, Stephanie Downing and Ray Mina shared how St. Elizabeth regained access to critical data by implementing a privacy management platform, and how that enables the organization to embrace a consumer-first culture.
Vanderbilt Health’s Analytics Journey Prioritizes Consumer Privacy
// By Jane Weber Brubaker // The healthcare privacy landscape has been in flux since 2022, after several healthcare organizations were sued for HIPAA violations. On August 1, 2024, Vanderbilt Health went live with its new HIPAA-compliant analytics solution. Here, we trace the journey from evaluation and selection to implementation, and its exciting new capabilities.
Marketing in a Privacy-First World: Creative Solutions to Connect with Healthcare Consumers
Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
How Healthcare Marketers Can Balance Privacy Regulations and Personalization
// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
Privacy-First Foundation for High-Performance Healthcare Marketing
// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.
Newly Updated HHS Guidance: What Healthcare Marketers Need to Know
The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More
HHS Has Updated Its Guidance: What It Means for Your Organization
// By Rachael Sauceman // The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers. Find out what the updates mean for healthcare organizations.