// By Wendy Margolin // Short-form video content shared by influencers on TikTok, Instagram, and YouTube reshapes how people consume health and wellness information, especially among younger generations. Influencer marketing taps into this growing trend. Read on for tips on how to get started with influencer marketing and how to plan and implement a successful campaign.
Connecting with healthcare audiences has never been more challenging — or critical. In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate today’s healthcare challenges. Here, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead.
// By Susan Dubuque // Connecting with healthcare audiences has never been more challenging — or critical. In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate today’s healthcare challenges. Here, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead.