Each year since 1999, the Society for Health Care Strategy & Market Development (SHSMD) produces Futurescan, a look at some of the major emerging trends likely to shape the healthcare industry in the next five years. The current edition spans 2022-2027. The topics cover a broad range of issues as we enter what we hope Read More
// By Jane Weber Brubaker // Can healthcare think and act like a service industry? How will Big Tech continue to challenge traditional healthcare? How will the industry adapt to new models that focus on care outside the hospital? Each year since 1999, the Society for Health Care Strategy & Market Development (SHSMD) produces Futurescan, Read More
Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study the process of lead conversion. Read More
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
// By Althea Fung // Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
Not long after the first confirmed case of COVID-19 hit the United States, hospitals began to cancel on-site programs and events, particularly those for at-risk populations. Expectant mothers are among the group of people considered to be vulnerable to the coronavirus because their immune system is compromised while they’re pregnant. According to the CDC: “Pregnant Read More
// By Althea Fung // Not long after the first confirmed case of COVID-19 hit the United States, hospitals began to cancel on-site programs and events, particularly those for at-risk populations. Expectant mothers are among the group of people considered to be vulnerable to the coronavirus because their immune system is compromised while they’re pregnant. Read More