Winning with Digital Marketing Campaigns During the Pandemic’s Ups and Downs
Ask the Expert, with JK Lloyd, President, Eruptr
// By Jared Johnson //
Hospital digital teams continue to ask lots of questions about resuming and revising their digital marketing campaigns as COVID-19 infection rates continue to rise. For many, it continues to be a challenge to make decisions about how to revive key service-line campaigns while simultaneously mixing in COVID-19 informational messaging.
JK Lloyd, president of Eruptr, recently spoke with us about what his team hears from clients, and provided some guidance on how to approach digital campaigns.
eHST: What questions do you hear from hospital digital teams about planning their 2021 digital strategy?
JL: What we still hear is uncertainty from hospital systems on how they should attack the market. We see everything from a deer-in-the-headlights approach to “Hey, we’re ready to dive right back in and turn on those elective surgeries to start driving revenue again.”
Those questions fall into three buckets:
1. Should we run any campaigns at all?
2. Should we focus on more branding and awareness?
3. Are we ready to dive in and turn on our elective procedure campaigns?
This content is only available to members.
Please log in.
Not a member yet?
Start a free 7-day trial membership to get instant access.
Log in below to access this content: