// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More
Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?
To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.
Hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.
// By Jared Johnson // Now is an ideal time to explore opportunities for voice skills to improve a consumer’s healthcare experience. Seamus O’Reilly, senior director of content marketing and digital presence at Duke Health, and Matt Hummel, chief experience officer and vice president of consumer strategy and design at Paragon, presented on this topic Read More
