2021 Digital Initiatives from 2 Leading Health Systems

How Banner Health and Baystate Health are Creating Quality Digital Experiences for Prospects and Patients

Presented January 20, 2021

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Your Presenter:
Jill McCormick, Director of Design and Innovation, Baystate Health
Chris Pace, Chief Digital Marketing Officer, Banner Health

Moderated by:
Jared Johnson, Founder, Shift.Health Content Network

Jill McCormick, Christopher Pace, Jared Johnson

Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?

To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.

Join us on Wednesday, January 20, to hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.

You’ll learn:

  • How Banner Health has perfected its locations data (scheduling, doctor profiles, and other pertinent information) to syndicate and dominate the “Zero Click” environment
  • How Baystate Health uses human-centered design as a key driver of consumer strategy
  • Tips for how to focus your team to deliver the improved digital experiences healthcare consumers expect and demand
  • The tools Banner Health and Baystate are deploying to create connected experiences
  • The obstacles that divert focus and how to overcome them
  • How to get senior leadership on board

Your Presenters

Jill McCormick
Director of Design and Innovation
Baystate Health

Specializing in human-centered design and digital transformation, Jill uses empathic listening to better understand customer journeys and co-create better experiences for consumers, patients and staff in the Baystate Health ecosystem, a 12,500 employee, $3B integrated care delivery network in Western Massachusetts.

As a founding member of Baystate Health’s digital innovation team, TechSpring, she also leads the discovery, evaluation, design, development and deployment of impactful technologies. Prior to her work in health care, Jill was developing new products and services in the medical device industry, both as a scientist and business leader, which sparked a lifelong passion for looking, understanding, designing and making.

Chris Pace
Chief Digital Marketing Officer
Banner Health

Chris Pace is an experienced marketer with over 20 years devoted to the health care industry. He is currently the Chief Digital Marketing Officer at Banner Health, the largest hospital system and employer in the state of Arizona. His responsibilities include driving the content strategy, service line marketing strategy, and website development strategy.

Since joining Banner Health in 2018, Chris’ leadership has pushed Banner Health to expand its digital footprint through a comprehensive digital marketing stack. BannerHealth.com is now a top 10 most visited health care industry website. Chris has an MBA and a Bachelor of Science in Management from Arizona State University and currently lives in Gilbert, Arizona, with his wife Heather, their five children, and their three dogs.

Moderated by

Jared Johnson
Shift.Health Content Network

Jared Johnson helps transform healthcare organizations through innovative brand experiences and influential thought leadership. Onalytica listed him as a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice. He is a rapping keynote speaker, founder of the Shift.Health Content Network, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. He is a member of the eHealthcare Strategy & Trends Editorial Advisory Board.

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