Tessellati

Leveraging Data Analytics to Prove the Value of Your Healthcare Marketing

Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More

MedStar Health Supercharges Its Data and Analytics Capabilities

Ben Waxman

// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More