User Experience (UX)

Online Billing Patients Love (Not Merely Tolerate)

Online billing: From the patient perspective, it seems like the best you can achieve is a silver lining to an otherwise dark cloud. But Memorial Hermann health system in Texas has implemented an online payment solution from Simplee that is garnering rave reviews. “We understand that paying a healthcare bill isn’t always pleasant, that healthcare is Read More

Which User Testing Tool Is Right For You?

Bill Citro, Communications and Marketing Senior Analyst at Nebraska Medicine

You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. What are the right tools to use to get user feedback? Read More

Protect Your Investment With Usability Testing and Eye Tracking

// By Sandra Fancher // Mark Twain once said, “Supposing is good, but finding out is better.” As a Web and marketing professional, you know it’s easy to immerse yourself in a Web project and assume every choice or assump­tion you make will be clear to every­one. You know what’s worked in the past. You Read More

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