3 User Testing Tools: Seeing Your Hospital’s Website Through Users’ Eyes

April 5, 2016

// By Jane Weber Brubaker //

You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. Or maybe you revamped your physician finder—a critical function for health system websites—and you want to make sure it improves your results without causing any unintended consequences. Or you might be looking for a tool to gather ongoing user feedback on your live site to make sure you haven’t overlooked something that could improve it. What are the right tools to use to get user feedback?

This question came up recently on the SHSMD discussion forum, and we followed up with one of the people who weighed in, Bill Citro, Communications and Marketing Senior Analyst at Nebraska Medicine, to learn more about three tools: ForeSee, Feedbackify, and Usertesting.com. “Each of them has a different purpose,” he says. “They’re not necessarily competitors or very similar products.”


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