The Impact of Online Privacy and Security on Health System Brands — and How You Can Lead
// By Jane Weber Brubaker //
Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk?
There are so many ways data, or lack of data, can get you in trouble these days.
If you’re the CIO, you’re constantly guarding against potential data breaches and ransomware attacks. If you’re the CMO, you’re worried about how you’re going to deal with a cookie-free world. And if you’re a patient or consumer, you want great online experiences that make every task easier, but you don’t want companies playing fast and loose with your personally identifiable information (PII).
There is no shortage of internal and external threats, challenges, and changes — an employee who opens an attachment in a phishing email, bad actors looking for vulnerabilities to exploit, new privacy legislation, and Big Tech companies trying to outdo each other in defining the new rules of consumer privacy. There are more devices than ever, and since the pandemic, virtual care is commonplace, adding to potential vulnerabilities and disconnected experiences.
How your health system navigates these choppy waters — and they’re only becoming more treacherous by the day — will determine how consumers view your brand.
Great online experiences are important to consumers, but so is privacy. Does it have to be either/or?
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