Data Governance

Data Management Is Key to Successful Digital Patient Initiatives

williams-lisa-peacehealth

// By Ron Shinkman // Competent data management can be even more crucial than any specific consumer-oriented patient initiative. When tasked with creating digital services to help patients find the right office or medical department at Oregon Health & Science University (OHSU) in Portland, Lisa Williams smacked right into a brick-and-mortar reality: Many buildings dotting Read More

CRM Success in Healthcare: Integration and Automation

Baptist Health logo

The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we pick up where we left off, we see that some of the challenges that were dogging provider organizations before the onset of the pandemic are still there. CRM is one example. Many healthcare organizations that have Read More

What It Takes to Achieve CRM Success

jane-brubaker

// By Jane Weber Brubaker // Baptist Health in Jacksonville, Florida knew it needed to consolidate its data and technology platforms to make them usable for marketing and to better serve consumers, patients, and internal stakeholders. The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we Read More

Why Health Systems Might Be Relying Too Much on CRM Data

Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. If your organization uses a CRM system to engage patients, you may think the data in your system is clean, accurate, and reliable. But a recent study suggests that health systems may be putting too much trust into the accuracy Read More

Do Hospitals and Health Systems Put Too Much Trust in Their CRM Data?

Jim-Samuel

// By Jim Samuel // Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. Are they putting too much trust in the accuracy of the data in their systems? One study of CRM data quality says the answer may be yes. If your health system uses a customer relationship Read More

Healthcare Content Strategy: Substance and Structure

Vanessa Hill

Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

Peanut Butter + Chocolate: A Recipe for a Successful Content Strategy

Chris Boyer

// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

The End of the Third-Party Data Era Is Coming Soon

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If you use third-party data for your marketing, it’s time for you to start getting ready to do something different. That’s because new privacy laws around the world, as well as new measures from Apple and Google, will soon make using third-party data a thing of the past. Coming changes will give consumers more control Read More

Third-Party Cookie Deprecation: What You Should Do to Get Ready

Samantha Ngo

// By Jim Samuel // Third-party cookies may have received a reprieve, but that only gives you more time to prepare for their eventual demise. Whether it’s because of Apple’s security updates to its email app, Google’s end to support for cookies, or the new privacy laws in many states and countries, organizations that rely Read More