What Are the Top 10 Things Healthcare Marketers Need to Know About Next-Generation SEO?
Ask the Expert, with Ben Dillon
// By Jane Weber Brubaker //
Remember when Google was where you went to figure out where to go next? Now Google is more interested in having you find what you need right on the search engine results page. Google’s answers may be taking up much more of the page, so what happens to your organic search results? And that’s not all. Search is happening in a lot of different places now, and on lots of different devices. What does a healthcare marketer need to know to keep up with all the changes? We asked Ben Dillon, Chief Strategy Officer at Geonetric, to share his thoughts on how the new search landscape is evolving. Here, we’ll share his Top 10 list – from organic to algorithms, Siri to SERP, semantic search to schema.org, and much more.