Hint: It’s not taking up a new hobby. // By Dagmara Scalise // So, the website redesign you and your team have been consumed by for the past year or two is finally finished and launched. Congratulations. Take a few minutes to bask in the glow of your well-deserved success. A redesign is an enormous Read More
// By Jane Weber Brubaker // Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this Read More
// By Daniel Fell // One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals. But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. Read More
“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm Palantir.net. He believes software decisions are a crucial element of healthcare strategy. “Software Read More
“A complete redesign and development of your website can be a daunting process for any size organization, and the challenges posed may be wide-ranging,” says Chris Behan, President and Founder of Socius Marketing in Tampa, FL. “If all goes well, there is much to gain, and organizations can move forward rapidly. But more often than Read More
// By Chris Behan // With so many healthcare organizations planning or undergoing major website redesigns, the need for expert guidance to ensure success has never been greater. We asked Web content and search engine optimization expert Chris Behan, President and Founder of Socius Marketing, to weigh in on some of the potential pitfalls, and Read More
// By Ken Rickard // Imagine a healthcare world in which you had to pay a license fee to perform each angioplasty. Or one in which breakthroughs in cancer treatments were never published, but were instead reserved only for a select few doctors and institutions. Medicine, like science, depends on the free exchange of information Read More
“We’re lucky enough to live in an era when design is no longer viewed as decoration,” says Emily Kagan Trenchard, Associate Vice President of Digital Marketing Strategy for Northwell Health (formerly the North Shore-LIJ Health System). But even though “[w]e understand it as a core principle that shapes our everyday interaction…that doesn’t always mean we Read More
With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. This means that before one major project is complete, a new one is already on the drawing board. Such is the case with the digital marketing agenda of Read More
The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of the marketing story. It was a Read More
// By Emily Kagan Trenchard // We’re lucky enough to live in an era when design is no longer viewed as decoration. We understand it as a core principle that shapes our everyday interaction—from how we answer the smartphone in our pocket, to how we pay for things with a swipe of a card. We Read More
// By Jane Weber Brubaker // Rome wasn’t built in a day. It grew one conquest at a time. With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. Change is the only constant. Before one major project Read More
// By Jane Weber Brubaker // The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of Read More
Ask the Expert, with Scott Mowery, Director of Digital Services at Cleveland Clinic // By Jane Weber Brubaker // Scott Mowery, Director of Digital Services at Cleveland Clinic, presented at HCIC 2015. His background in e-commerce intrigued us. We wanted to know how it shaped his approach to digital marketing in healthcare. We also wanted Read More
Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But Read More
“If you’ve worked in healthcare marketing for more than a few months, you’ve undoubtedly faced a request from a service line leader who wants to see a photo of himself or his team prominently featured in an ad,” says Dan Dunlop, president and CEO of Jennings, an advertising and brand development agency, and member of the Read More
// By Dan Dunlop // Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in Read More
Learn why University of Wisconsin Health redesigned its intranet and how it keeps the large organization connected. // By Jane Weber Brubaker // Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital Read More
Web directors are assuming responsibility for the intranet in addition to public websites. Intranets require their own strategy, process, budget, and staff. Employees expect intranets to function as well as external sites. Employees want the ability to personalize content they use frequently for quick access. Intranets are adding social media-like features to content – commenting, Read More
// By Jane Weber Brubaker // We’ve covered content management systems and hospital website redesigns extensively in the past few issues. In each case, once the hospital or health system was ready to start work, it faced a practical problem: how to migrate legacy content to the new site. The legacy content may be outdated. Read More
When James Yanek joined The Children’s Hospital of Philadelphia (CHOP) in 2011 as Director of Web Strategy, he saw the opportunity as well as the need to redesign the organization’s website, bring it up to today’s standards, and ensure that it was aligned with organizational objectives. The first step was to restructure the Web strategy Read More
// By Jane Weber Brubaker // Even one of the most recognized and respected brands in pediatric healthcare can’t be content to rest on its laurels when it comes to hospital websites, but needs to keep moving forward, as technology continues to raise the bar on consumer expectations of the digital experience. When James Yanek Read More
“Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the ‘golden moment’ when those prospects are making active healthcare decisions,” says Stephen Moegling. Moegling is a partner at Franklin Street, a healthcare branding and digital marketing firm based in Richmond, Virginia. “In addition, because the decision-making for complex healthcare solutions Read More
Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More
Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. “We needed a platform that was Read More