How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Your Presenters:

• Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
• Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
• Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

• Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

• How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
• Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
• How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
• How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

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How Leading Healthcare Organizations Improve Access and Engagement Through Digital Solutions

The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

How the Vanderbilt Health Consumer-Focused Website Boosts Engagement and Conversions

// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

The Future of Findability: Search in the Age of AI

Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.

So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search? 

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Welcoming Patients Through the Digital Front Door

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Your Presenters:

• Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
• Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
• Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

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Provider Data Management: The Foundation for a Supercharged Marketing Strategy

Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

• Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
• Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

• Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
• How clinical taxonomy can enhance and connect patients to the most appropriate care provider
• Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Register Now »

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

Your Panelists:

• Leslie Cozatt, Executive Marketing Consultant, Providence
• Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
• Kirsten Lecky, EVP Insights and Growth, WG Content
• Bridget Reuter, Service Line Marketing Manager, Virtua Health

Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

• Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
• Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
• Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
• WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
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Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies

In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.

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Is Your Healthcare Website Ready for the Digital Future?

Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Your Panelists:

• Jennifer Segalini, VP of Strategy at Phase2
• Amanda Jones, Senior Director of Digital Engagement at Geisinger
• Jennifer Mackendree, System Director of Marketing at Health First
• Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

• The breadth, scope, and depth of DFD strategies and tools
• Best practices for implementing a DFD
• Practical tips for enhancing patient engagement and satisfaction
• How a DFD can impact marketing outcomes
• How to prioritize DFD investments for maximum impact
• And much more!

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Focus on CRM: Success Stories from Leading Healthcare Organizations

In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at the current CRM landscape in healthcare and discover how hospitals and health systems around the country use it to streamline data and drive growth.

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Prep for the Future of Websites: How Three Health Systems Create a Better Web Experience for Patients

// By Althea Fung // Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

Wednesday | August 28, 2024 | 2 p.m. Eastern

Your Panelists:

• Leslie Cozatt, Executive Marketing Consultant, Providence
• Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
• Kirsten Lecky, EVP Insights and Growth, WG Content
• Bridget Reuter, Service Line Marketing Manager, Virtua Health

Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

• Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
• Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
• Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
• WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
Register Now »

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Wednesday | August 7, 2024 | 2 p.m. Eastern

Your Panelists:

• Jennifer Segalini, VP of Strategy at Phase2
• Amanda Jones, Senior Director of Digital Engagement at Geisinger
• Jennifer Mackendree, System Director of Marketing at Health First
• Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

• The breadth, scope, and depth of DFD strategies and tools
• Best practices for implementing a DFD
• Practical tips for enhancing patient engagement and satisfaction
• How a DFD can impact marketing outcomes
• How to prioritize DFD investments for maximum impact
• And much more!

Watch Now »

Providence’s DexCare Platform Streamlines Access for Patients and Providers

Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

How to Future-Proof Your Healthcare Website

Your Presenters:

• Kevin Smith, Assistant Vice President, Digital Engagement, Baptist Health (KY)
• Matt Schwabel, Executive Director, Marketing Technology & Operations, UNC Health
• Michael Kinkaid, Chief Technology Officer, Reason One
• Stephen Barry, Product Owner, Lee Health

You’ll learn:

• How to evaluate your current state and define the desired future state
• Considerations for selecting the right technology
• Best practices for gaining buy-in from stakeholders
• How to develop a plan and timeline
• Why a web steering committee is essential
• How to measure success
• And much much more!

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Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

Download Now »

Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access

// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

Boost Your Conversions and Improve Health Outcomes with Superior User Experiences

“Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes,” writes Marc Needham. “Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in Read More

Healthcare Digital Transformation: 9 Key Elements for Success

AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More