Editorial Advisory Board Alumni

Online Patient Reviews of Physicians Pulled from Patient Satisfaction Data

July 1, 2014

by Sheryl S. Jackson Automating Process Reduces Need for Staff and Saves Advertising Dollars When the University of Utah Health Care added physician ratings to its website (as detailed in the May 2013 issue of eHST) to combat the less reliable results found on rating sites such as Yelp, Healthgrades, or RateMDs, Matt Gove was Read More

The Power of Storytelling

August 1, 2013

by Mark S. Gothberg “Humans are fundamentally emo­tional – rather than analytical – in how they process information and make decisions, and there is no bet­ter way to connect with someone’s emotions than through stories,” says Betsy Chapin Taylor, principal consultant for Third Sector Strategy, a healthcare philanthropy consulting firm. Compelling communication weaves together emotion, Read More