by Mark S. Gothberg Conventional Thinking Often Wrong With its total national awareness far below that of Mayo Clinic and Johns Hopkins Medicine, Cleveland Clinic decided to take a novel approach to building the brand. In March 2012, Cleveland Clinic launched Health Hub, a site very different from the organization’s primary website at www.clevelandclinic.org, and Read More
Facebook introduced hashtags on its news feed in June with the expectation that they would increase reach. But a study by EdgeRank Checker finds that hashtags didn’t increase exposure at all. Posts with hashtags actually had less viral reach. Also, posts with hashtags had a lower level of engagement, and organic reach exhibited a slight Read More
WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug Read More
Reference Source with a Click How often do you use Google to learn more about something in an online article, such as the location of a town, a person’s background, or the definition of a word? Rather than leave the Web page, get the browser add-on from Curiyo. Once installed on your computer, Curiyo identifies Read More
by Mark S. Gothberg “I began actively helping my elderly parents a number of years ago. Every time I took them to a doctor’s appointment, we would be asked for the same information over and over again, especially about what medications were being taken,” says Jim Rattray, until recently vice president of marketing and public Read More
In this issue we review three hospital sites: DMC Surgery Hospital Coping Club at Kosair Children’s Hospital Onlife Health DMC Surgery Hospital It’s been two years since I visited this site for a suburban Detroit facility. Some changes have been made – some good and some not so good, depending on your perspective. Nevertheless, the Read More
Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget reductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a comprehensive dashboard to demonstrate the Read More
// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
Ask The Expert with Scott McRae Calculating return on investment for a service-line marketing campaign can be elusive and is not for the faint of heart. However, demonstrating that your marketing efforts contribute to your organization’s bottom line communicates the value of your function and benefits your career. Where to begin To demonstrate the calculation Read More
Ask The Expert with Ben Dillon Content management is one of the most difficult – and most overlooked – pieces of Web development. The average hospital website comprises more than 1,500 pages of unique content. Creating and maintaining all that content requires more work than most administrators can easily manage, especially if they lack full-time Read More
by Carolyn Carter Within the year, the Affordable Care Act will add an estimated 32 million individuals to health insurance rolls – creating new demand for healthcare services and, many experts believe, a critical shortage of physicians, nurses, and other healthcare workers. In this new healthcare landscape, hiring (and retaining) the right people will be Read More
Ask the Expert with Mark S. Gothberg Winners of the 2012 eHealthcare Leadership Awards, the competition’s 13th year, were recognized in mid-November in Las Vegas during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The December issue of eHealthcare Strategy & Trends listed the winners. Key provisions of the Affordable Care Act Read More