// By Jared Johnson // Ask the Expert with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More
Healthcare is undergoing dramatic change. Whether the change is in response to growing consumer pressures, technological advances, or the COVID-19 pandemic, it is bringing new challenges and opportunities for healthcare marketers. The American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) publication Futurescan looks at some of the most important and impactful Read More
// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More
// By Jane Weber Brubaker // Sometimes innovations come from using what you have on hand to solve a problem, even if it’s not the latest, coolest technology that will impress your peers. Think back to the movie Apollo 13 — engineers in Houston had to fabricate a solution for the astronauts, using only what Read More
// By Jim Samuel // Every year, the Society for Health Care Strategy & Market Development (SHSMD) publishes Futurescan, an annual report that examines healthcare trends and their implications for leadership teams over the next five years. Many of the trends covered in the report could have consequences for healthcare marketing. Healthcare is undergoing dramatic Read More
Three experts from Geonetric recently shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Sturtz, vice president of marketing and business development. Sturtz, along with Stella Hart, content strategist and writer, and Tim Lane, director of digital marketing, reviewed data concerning people’s beliefs Read More
// By Wendy Stark Healy // The release of the first COVID-19 vaccines in mid-December made Geonetric’s webinar, “Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy,” very timely. Three experts from the agency shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Read More
Predictions for 2021 are still anyone’s guess, according to Paul Szablowski: “The coronavirus continues to rage, and many economists are forecasting slow economic growth.” Nonetheless, Szablowski, an independent consultant and former senior vice president of brand experience at Texas Health Resources, sees room for hope: “Amid the uncertainty, there is opportunity. “Healthcare and digital health Read More
// By Paul Szablowski // Predictions for 2021 are still anyone’s guess. The coronavirus continues to rage, and many economists are forecasting slow economic growth. Bloomberg reported in mid-November that the increase in COVID-19 cases and resulting new restrictions “threaten to temper momentum for the economic recovery even amid positive news about a vaccine.” Amid Read More
// By Dalal Haldeman, Ph.D. // The great difficulties we’ve faced in 2020 with regard to the COVID-19 pandemic are clear for us all, though our experiences may differ in the details, whether navigating patient surges or having our daily routines altered in ways both subtle and profound — or in the most horrific of Read More
The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. With COVID-19 cases still surging, how will health systems address the healthcare needs of their communities Read More
“The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree,” says Ben Dillon of Geonetric. “Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More
// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More
// By Marlene Kurban // The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. Patient volume declined significantly this year due to delayed care and canceled Read More
The COVID-19 outbreak has been challenging for healthcare organizations, but one positive for marketers is that the pandemic has presented new opportunities to engage consumers digitally. When patients can’t see their providers in the office, they use virtual care or telemedicine services. Rush University System for Health, a network of physicians and hospitals in the Read More
“Now more than ever before, reviews and star ratings influence consumers’ purchasing decisions, especially in retail,” says Ed Rafalski, Ph.D., MPH, FACHE, chief strategy and marketing officer, BayCare Health System. Here’s an excerpt from Ed’s new article: When it comes to healthcare, consumers are factoring pandemic safety measures taken by physicians and care facilities into Read More
// By Ed Rafalski // Using Customer Lifetime Value and ratings, organizations can identify the total cost of acquisition of new customers and the total incremental cost of retaining existing customers. BayCare Health has seen promising results with its proactive strategy. Now more than ever before, reviews and star ratings influence consumers’ purchasing decisions, especially in retail. Read More
// By Ben Dillon // The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree. Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More
What does a healthcare logistics company that’s had success distributing medical supplies to remote healthcare facilities in rural Africa have to offer large, technologically advanced, geographically distributed health systems in the U.S.? Plenty. Zipline, whose mission is “to provide every human on Earth with instant access to vital medical supplies,” developed a system for delivery Read More
// By Wendy Stark Healy // The COVID-19 outbreak was challenging for healthcare organizations, but one positive for marketers was that the pandemic presented new opportunities to engage consumers digitally. When patients couldn’t see their providers in the office, they used virtual care or telemedicine services. Rush University System for Health, a network of physicians Read More
Novant Health’s pandemic response includes delivery of critical supplies by drone. // By Jane Weber Brubaker // What does a healthcare logistics company that’s had success distributing medical supplies to remote healthcare facilities in rural Africa have to offer large, technologically advanced, geographically distributed health systems in the U.S.? Plenty. Zipline, whose mission is “to Read More
When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and what is the plan when Read More
// By Marlene Kurban // When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and Read More
“There’s no doubt that recent circumstances surrounding COVID-19 have reshaped the way hospitals and healthcare facilities connect with their patients,” says James Ramey of DeviceBits. “Shelter-in-place ordinances and stay-at-home mandates have forced many provider organizations to rely on technologies like chatbots and knowledge management tools that use artificial intelligence (AI) with machine learning (ML) to Read More
Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More