// Sponsored Post //
Digital Marketing is changing at breakneck speed, but hospital marketers who combine three emerging technologies will gain outsized results, especially in a highly competitive market.
While retailers have long been able to implement advanced digital marketing techniques, technical and legal restrictions have hampered hospital marketers from gaining the actionable insights that are more readily available in traditional industries.
Marketers know that understanding the patient journey is important. However, activating insights requires synthesizing data across multiple touch points and driving consumers to optimal movement through different pathways.
The Good News? Hospitals Are No Longer Stuck
MedTouch combines three emerging disciplines that, when programmatically coordinated together, radically change the landscape for healthcare marketers:
- Building combinations of data-driven ads at massive scale
- Leveraging hyper-locality to match consumers to your digital geography
- Using predictive attribution to determine appointment behavior
When combined, these techniques become the Multiplier Effect, compounding their value and reinforcing their benefits at a dramatic new scale.
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