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The State of Healthcare Digital Marketing, 2024

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Presented May 14, 2024

With AI, new HHS Guidance and post-pandemic budgets, healthcare marketing is changing rapidly. Join us for a free webinar to learn digital strategy insights from a new survey of healthcare organizations and their partners.

This webinar is free for members of eHealthcare Strategy & Trends

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Your Presenter:
Ben Dillon, Chief Executive Officer, Geonetric

Sponsored by

Geonetric-Logo-Burgundy (c)

The digital marketing divide is widening, with some organizations prioritizing transformation while others focus on cost-cutting measures.

The Digital Healthcare Marketing Trends survey, sponsored by Geonetric and eHealthcare Strategy & Trends, returns with insights into how organizations are crafting their digital strategy, including budgets, investments and marketing channel importance.

Watch this webinar to discover today’s healthcare trends and receive critical benchmarking information as you plan your own digital strategy efforts.

Based on these findings, this free webinar will give marketers the insights you need to stay on top of how the healthcare marketing industry is changing.

You’ll learn:

  • Where budgets and staffing are being adjusted after healthcare’s post-pandemic financial crisis
  • What digital investments health systems are prioritizing in the coming year
  • How health systems are adapting to the recent HIPAA guidance on marketing tracking technology
  • The variety of ways healthcare marketers are using generative AI tools and the barriers that exist
  • And much more!

Your Presenter

Ben Dillon
Chief Executive Officer

Ben Dillon is a co-owner and Chief Executive officer at Geonetric, which he joined in 2000. In his time at Geonetric, Ben has become an influential voice in healthcare digital marketing and helps organizations across the country engage healthcare consumers by improving their digital experiences.

Ben is a former SHSMD board president, a 2022 inductee in the Healthcare Internet Hall of Fame, and serves on the Editorial Advisory Board for eHealthcare Strategy & Trends. A sought-after speaker and writer, Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.


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