Tracking Technologies

Vital Signs: The State of Healthcare Digital Marketing, 2024

Vital SIgns Ft image

This free webinar will give marketers the insights you need to stay on top of how the healthcare marketing industry is changing.

Your Presenter

  • Ben Dillon, Chief Executive Officer, Geonetric

You’ll Learn:

  • Where budgets and staffing are being adjusted after healthcare’s post-pandemic financial crisis
  • What digital investments health systems are prioritizing in the coming year
  • How health systems are adapting to the recent HIPAA guidance on marketing tracking technology
  • The variety of ways healthcare marketers are using generative AI tools and the barriers that exist
  • And much more!

Watch Now »

Vital Signs: The State of Healthcare Digital Marketing, 2024

Ben-Dillon-2021

Join us for our SNEAK PEEK webinar to discover today’s healthcare trends and receive critical benchmarking information as you plan your own digital strategy efforts.

You’ll Learn:

  • Where budgets and staffing are being adjusted after healthcare’s post-pandemic financial crisis
  • What digital investments health systems are prioritizing in the coming year
  • How health systems are adapting to the recent HIPAA guidance on marketing tracking technology
  • The variety of ways healthcare marketers are using generative AI tools and the barriers that exist
  • And much more!

Register Now »

Newly Updated HHS Guidance: What Healthcare Marketers Need to Know

Sauceman-Rachael

The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

Doriann-Cain-Headshot

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

By prioritizing patient privacy and data security, healthcare organizations can implement marketing strategies without compromising patient trust. // By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Read More

Navigating the Privacy Landscape in 2023 and Beyond

Danny-Fell-Square

The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News. The study Read More

A Year in Privacy: Concerns, Challenges, and Remediations

a year in privacy

What marketers need to know now to navigate the changing landscape and what lies ahead. // By Daniel Fell // The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since Read More

4 Tips for Maintaining HIPAA Compliance and Managing Online Tracking Risks

Dillon-Ben-Geonetric-2022

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More

Traffic Risks: Next Steps for Tracking Pixels and HIPAA Compliance

Christie-Elaine

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More

HIPAA Compliance FAQs: Your Guide to Healthcare Data Protection

Josh Kinney,

Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More

How Your Health System Website Can Be Your Best Digital Salesperson

DeLeeuw-Paul-ddm

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More

Solving the HIPAA Conundrum

jane-brubaker

// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More

5 Ways to Measure Marketing Growth Beyond Tracking Pixels

Gross-Shawn-Primacy

Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s guidance, and evolving state Read More

5 Strategies for Measuring ROI and Growth: It’s Not Only About Tracking Pixels

// By Shawn Gross // Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s Read More

HIPAA Compliance and Online Tracking: New Guidance for Healthcare Marketers

Litten-Elizabeth-HIPAA-Lawyer

“In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding,” writes James A. Gardner. “Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Portability and Read More

HIPAA Compliance 2023: A Guide to Google, Meta, and Other Online Tracking Tools

Gardner-James-OHO

// By James A. Gardner // In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Read More