WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups
// Ask the Expert, with Caty Wolf //
Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its patient portal.
// By Jane Weber Brubaker //
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