What’s Trending in Healthcare CRM?
Ask the Expert, with Daniel Quinn, Vice President of Business Strategy and Analytics, LionShare Marketing
// By Jared Johnson //
The role of data in the lives of marketers continues to expand. Customer relationship management (CRM) software has brought some of the most sophisticated data uses to healthcare marketing, including segmentation and personalization. But as the technology evolves, so do the challenges. Expectations and options for CRM have increased, all with the goal of better patient engagement. Heightened expectations can be daunting and will likely be tied to the success metrics of marketers.
We recently asked Daniel Quinn, vice president of business strategy and analytics for LionShare Marketing, to summarize the current state of healthcare CRM and offer some tips for marketers to keep up with this technology as it continues to evolve. LionShare’s services include CRM/automation software, database development, and consulting to assist healthcare marketers in designing, implementing, and analyzing campaigns.
In this article, we’ll delve into questions like these and more:
- How have CRM platforms and their usage changed in the past 12 months?
- Is overall usage trending up?
- Are marketing teams getting more sophisticated with their campaigns?
- Are analytics getting better?