Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
Data-Driven Marketing
How AdventHealth, UCI Health, and Mount Sinai Use AI to Drive Smarter Decisions
As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System are using AI to turn data into actual improvements.
AI Helps Healthcare Leaders Turn Intuition into Data-Driven Action
// By Wendy Margolin // As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System use AI to turn data into actual improvements.
Turning Data Into Action: How Healthcare Marketing Leaders Are Using AI to Accelerate Analytics and Personalization
A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.
Harnessing the Power of AI to Extract Value from Data
// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.
Delivering on the Promise of Data-Driven Transformation
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 10 at 1 p.m. Eastern
Panelists:
- Anthony Cadieux, Vice President, Performance Marketing, AdventHealth
- Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
- Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
- Amber Welch, Vice President of Marketing and Digital Platforms, Ochsner Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll Learn:
- How to responsibly advance your AI data strategies while preserving brand trust and privacy compliance
- What’s next for personalization, media optimization, and predictive insights
- What data governance looks like in an AI-powered environment
- Why aligning data sources is key to AI success
- How chat-based tools are reshaping campaign planning and analytics
- How leading teams are using AI to turn fragmented systems into unified performance engines
Mount Sinai and University of Maryland Medical Center Lead with High-Impact Integrated Campaigns
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns
// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth
Presented July 23, 2025
Your Presenters:
- Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
- Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
- Matt Gove, Chief Growth Officer, QuickMD
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Media
You’ll Learn:
- How to grow net new patients while strengthening retention
- Tactics for identifying high-value audiences and prioritizing outreach
- How segmentation enables more efficient use of marketing spend and higher conversion rates
- Strategies for aligning clinical data with marketing insights to personalize the patient journey
- How to use data and market intelligence to uncover growth opportunities
Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth
Wednesday | July 23, 2025 | 2 p.m. Eastern
Your Presenters:
- Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
- Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
- Matt Gove, Chief Growth Officer, QuickMD
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Media
You’ll Learn:
- How to grow net new patients while strengthening retention
- Tactics for identifying high-value audiences and prioritizing outreach
- How segmentation enables more efficient use of marketing spend and higher conversion rates
- Strategies for aligning clinical data with marketing insights to personalize the patient journey
- How to use data and market intelligence to uncover growth opportunities
Collaboration, Consolidation, and Centralization: The Core of UW Medicine and AtlantiCare’s Patient Engagement Success
Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
What It Takes to Succeed with Digital Front-Door Strategies
// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
Do You Have to Compromise Between Regulatory Adherence and Analytical Power?
Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?
Unlocking the Power of HIPAA-Compliant Analytics in Healthcare
// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?
Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers
Your Panelists:
- Leslie Cozatt, Executive Marketing Consultant, Providence
- Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
- Kirsten Lecky, EVP Insights and Growth, WG Content
- Bridget Reuter, Service Line Marketing Manager, Virtua Health
Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:
- Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
- Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
- Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
- WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.
Focus on CRM: Success Stories from Leading Healthcare Organizations
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at the current CRM landscape in healthcare and discover how hospitals and health systems around the country use it to streamline data and drive growth.
Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers
Wednesday | August 28, 2024 | 2 p.m. Eastern
Your Panelists:
- Leslie Cozatt, Executive Marketing Consultant, Providence
- Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
- Kirsten Lecky, EVP Insights and Growth, WG Content
- Bridget Reuter, Service Line Marketing Manager, Virtua Health
Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:
- Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
- Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
- Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
- WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.
Intermountain Health’s Digital Rebrand Fueled by AI and Data-Driven Solutions
With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core. “Although we have Read More
Data-Rich Directories and AI-Powered Solutions at the Core of Intermountain Health’s New Digital Patient Experience
// By Melanie Graham // With a massive rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. Mona Baset, vice president of digital services at Intermountain, discusses how Intermountain’s data-driven approach to digital is paving the way for a better patient and caregiver experience. When Intermountain Health decided to Read More
How to Maximize Clinic Capacity by Leveraging CRM
“What does deep-sea fishing have in common with CRM?” asks Craig Kartchner, AVP of marketing and customer experience at HonorHealth. In a new article, he explores the unexpected parallels between the two and discusses how healthcare marketers can leverage CRM to maximize clinic capacity. He describes the scenario like this: “Years ago, a friend of Read More
Trendwatch: New Research Examines the Latest Digital Customer Experience Trends in Marketing
In an era of heightened patient expectations and evolving consumer behaviors, the digital customer experience has emerged as a critical component in healthcare marketing, playing a pivotal role in delivering personalized care, enhancing patient satisfaction, and driving organizational growth. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to Read More
How to Create a Boatload of Clinic Capacity — and Quickly Fill It
// By Craig Kartchner // What does deep-sea fishing have in common with CRM? To be successful, both require real-time information and open lines of communication. Years ago, a friend of a friend shocked everyone in his circle when he quit his corporate job and decided to become a helicopter pilot. He eventually landed a Read More
Data-Driven Healthcare Marketing: Why It Needs Both Big Data and Thick Data
Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More
Digital Customer Experience: Where Are We on the Progress Bar?
// By Jane Weber Brubaker // Two research reports examine the state of marketing and digital customer experience across industries. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to the table. Technology adoption and increasing competence in its use to meet consumers at the point of their need Read More
Big Data vs. Thick Data: The Road to Data-Driven Marketing
// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More