How a 200-Year-Old Hospital Prioritizes Digital Innovation

August 5, 2015
Shawn Gross, Chief Digital Strategist at White Rhino

Shawn Gross, Chief Digital Strategist at White Rhino

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Practice Lead at Boston-based White Rhino. Earlier this year White Rhino’s Addictive Health Lab teamed up with Mass General’s Healthcare Transformation Lab to explore new uses of technology and improve patient experience and outcomes.

The two labs are currently designing a user-friendly patient consent form. The consent process will help patients make informed and empowered decisions about their care. “When patients are fully informed and engaged in their own healthcare, they can be more confident in the care that they receive,” says Dr. Robert Yeh, Interventional Cardiologist at Mass General’s Cardiac Catheterization Laboratory.

Read our latest article by Shawn Gross, where you’ll learn more about the pilot, and have a chance to weigh in on three more innovative digital concepts in the works: 4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience.

Best regards,
Jane Weber Brubaker

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