Wayfinding Mobile Apps Improve Patient Experience at 2 Large, Complex Facilities

July 8, 2015

Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps.

// By Jane Weber Brubaker //

“Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get to,” replied the Cat. —Alice in Wonderland

How did we survive before GPS? The days of getting lost, ordering AAA maps, and having to stop and ask directions are numbered as global positioning systems reliably steer us to our destinations—as long as we are in our cars, that is, or outdoors. But indoor locations can be just as challenging to navigate, especially very large venues like Robert Wood Johnson University Hospital (RWJUH) in New Brunswick, New Jersey and the National Institutes of Health (NIH) Clinical Center in Bethesda, Maryland.

Both organizations turned to indoor mapping and location-based services provider Connexient for help, with the goal of making it easier for patients visiting these facilities to find their way around. “Our mission is to solve this pain point of patient experience that an awful lot of people get lost and it is very frustrating,” says Geoff Halstead, Chief Product Officer at Connexient.

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