// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Hospital Websites Day 3 Session 2
Wednesday | March 11, 2026 | 2:30 p.m. Eastern
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Hospital Websites Day 5 Closing Keynote
Friday | March 13, 2026 | 2:30 p.m. Eastern
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Hospital Websites Day 4 Session 2
Thursday | March 12, 2026 | 2:30 p.m. Eastern
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Hospital Websites Day 4 Session 1
Thursday | March 12, 2026 | 1:00 p.m. Eastern
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Hospital Websites Day 3 Session 1
Wednesday | March 11, 2026 | 1:00 p.m. Eastern
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Hospital Websites Day 2 Session 2
Tuesday | March 10, 2026 | 2:30 p.m. Eastern
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Hospital Websites Day 2 Session 1
Tuesday | March 10, 2026 | 1:00 p.m. Eastern
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Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
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Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.
Learn how you can turn your privacy challenges into performance opportunities
Presented January 29, 2026
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// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
March 9-13, 2026
Hospital and health system websites are evolving faster than ever.
From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.
The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.
// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
Wednesday | February 11, 2026 | 2 p.m. Eastern
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Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
// By Jane Weber Brubaker // Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.
Matt King delivers a micro masterclass in programmatic buying, revealing how to use data and technology to deliver the right message to the right person at the right time while maintaining privacy and efficiency. You’ll get actionable tips on how to enhance your digital ROI while keeping patient privacy front and center.
// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
Despite digital marketers’ best efforts to drive patients online to book appointments, most of us still choose to pick up the phone and speak to a human being. Can AI help to make the call a better experience for both sides? Discover how call intelligence enhances patient experience, which in turn drives better business results.
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.