Build Digital Experience Into Your Brand, Reinforce Customer Experience Mindset, and Deliver ROI
// By Mike Reinhardt and Phil Harding //
Phil Harding
Mike Reinhardt
Delivering your brand promise through digital channels is obviously important to marketers at hospitals, health systems, and other healthcare organizations today. But what does delivering brand promise through digital really mean, and more important, how do you execute that delivery?
We believe digital brand management is trending toward systems we refer to as Digital Experience Guides, which are integrated into Brand Centers, ensuring all digital experiences work together to deliver a truly holistic customer experience and brand promise.
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