ChatGPT and the Future of AI in Healthcare Communication

March 15, 2023

Is AI the new normal in healthcare communication?

When ChatGPT was released to the public in November 2022, it gained more than a million users within five days. Since then, there are already more than 100 million users worldwide, making it the fastest-growing consumer application in history.

Avishek Pal, Avishek Pal, global medical director, cell and gene therapy at Novartis Oncology, talks about ChatGPT

Avishek Pal, global medical director, cell and gene therapy at Novartis Oncology

In this brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously optimistic.

If a pharmaceutical researcher asks ChatGPT about a drug’s efficacy, is that considered a clinical trial? Does it need to be filed on

These were the provocative questions that Jennifer Webster, senior director, oncology real-world evidence scientists team lead at Pfizer, asked a group of medical writers attending a February webinar for ISMPP, the global professional society for medical communication professionals.

Panelists included Jennifer Ghith, senior director of omnichannel strategy and innovations lead, global scientific communications at Pfizer Oncology; Avishek Pal, global medical director, cell and gene therapy at Novartis Oncology; and Bob Schijvenaars, vice president technology at Digital Science.

That she even posed the question indicates how much today’s sophisticated artificial intelligence will change every industry of work — especially healthcare.

Webster’s answer? “Yes, and someday there will be metadata standards for reporting these types of studies.”

Outside of the tech world, many who were only recently introduced to ChatGPT late last year are feeling whiplash. Marketers on social media tirelessly discuss it, expressing a mix of awe and admiration.

AI has been in use for years, but the possibility of the technology dramatically changing the way we work and live was reserved for science fiction movies.

Not anymore. The technological abilities of AI in 2023 go way beyond IBM Watson winning Jeopardy. Marketers and communicators from across the healthcare spectrum ponder the implications, assess the risks, and test the brakes on what feels like a runaway train.

In our new article, you’ll discover insights on ChatGPT’s potential to transform healthcare marketing and communications.

Specifically, you’ll learn:

  • How ChatGPT will impact healthcare marketing and communications in the years to come
  • Potential uses of ChatGPT for healthcare content and medical research
  • Potential risks of using AI in healthcare communications
  • 4 tips for creating effective content that will continue to be effective in the AI age.

Read the full article here: What Does AI Mean for the Future of Healthcare Communication?

Best regards,
Matt Humphrey