Misinformation

OSU Wexner Tackles Vaccine Misconceptions Through Super Bowl Ad

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For most people, Super Bowl 2021 was a throwdown between the Kansas City Chiefs and the Tampa Bay Buccaneers on Tampa’s home turf. But for the marketing team at The Ohio State University Wexner Medical Center in central Ohio, gameday was an opportunity to highlight the talented medical center staff and tackle vaccine misconceptions head-on. “It Read More

How OSU Wexner Used In-House Talent to Create a Winning Super Bowl Ad

OSU Wexner Medical Center Logo

// By Althea Fung // When pandemic restrictions on vendors meant an outside media team couldn’t come on campus, The Ohio State Wexner Medical Center tapped the talents of its own in-house team to produce a high-profile TV spot — and that was just the beginning. For most, Super Bowl 2021 was a throwdown between Read More

What Are the Top Industry Priorities for 2022?

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Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More

Who Gets a Seat at the Healthcare Table in 2022?

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// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More

Heading Off Misinformation With a Collaborative Approach

Tina Varona

The internet is rife with misinformation. During the COVID pandemic, when we’re all desperate for facts, getting the wrong information can have consequences for communities. For Hartford HealthCare, a seven-hospital health system serving Connecticut and parts of Rhode Island and Massachusetts, a collaborative approach allowed the communications and marketing teams to disseminate valuable information across Read More