When It Comes to Digital Marketing, a Health System’s Work Is Never Done
// By Jane Weber Brubaker //
Rome wasn’t built in a day. It grew one conquest at a time. With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. Change is the only constant. Before one major project is complete, a new one is already on the drawing board.
Such is the case with the digital marketing agenda of UC Irvine Health. After successfully redesigning, rebranding and re-platforming, the organization now contemplates how to better integrate its clinical programs and its school of medicine. Here, we follow UC Irvine Health’s journey from concept to execution of a new website, and see where it is heading in the coming year.