Ask The Expert with Daniel E. Ansel A daughter stops by her mother’s house on her way to work and finds her mom unable to get up and that her speech is slurred. She’s had a stroke. A young wife and her husband are enjoying a vacation, and he suffers a brain aneurysm. In an Read More
Ask The Experts with Mark Gothberg and Michele Von Dambrowski We have covered strategic marketing and business development subjects for nearly 30 years – with an added focus on Web and digital communications since 1999. A lot has changed during this time, but we have observed recurring issues that have limited the effectiveness of marketers, Read More
Ask The Expert with Ted Balowski With the healthcare Web environment rapidly changing, new technologies are constantly emerging and are being adopted in varying degrees by demographic target groups. Now, four generations have unprecedented access to healthcare information and the providers that deliver it. According to a 2013 survey by Econsultancy, four in 10 global Read More
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More
Ask The Expert with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured consumers will be seeking health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More
Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget reductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a comprehensive dashboard to demonstrate the Read More
Ask The Expert with Rachelle Montano While eight in 10 consumers say they go online in search of health information, a hospital website is usually not their first destination. That’s why you need to do everything you can to get them to come to you with their health questions. Having a robust health content library Read More
Ask The Expert with Mike Reinhardt Arguments are made regularly that a brand is an organization’s most valuable asset. A chief marketing officer of Coca-Cola once said that if the company lost all of its facilities and people, he could rebuild the company – provided he retained the rights to the brand. He said he Read More
Ask The Expert with Scott McRae Calculating return on investment for a service-line marketing campaign can be elusive and is not for the faint of heart. However, demonstrating that your marketing efforts contribute to your organization’s bottom line communicates the value of your function and benefits your career. Where to begin To demonstrate the calculation Read More
Ask The Expert with Jeremy Dietz For many years, print publications have served as one of a hospital marketer’s best communications tools. Despite the rise of digital media, that hasn’t changed. Print publications are still a highly effective way to deliver information to your entire community on your schedule. But your print efforts shouldn’t stand Read More
// Ask The Expert with Daniel E. Ansel // It’s a commonly accepted maxim that it costs five times more to recruit a new customer than to retain a satisfied one, yet when I ask hospitals and health systems if they’re concerned or think about tracking the “lifetime value” of a patient, they usually don’t Read More
Ask The Expert with Ben Dillon Content management is one of the most difficult – and most overlooked – pieces of Web development. The average hospital website comprises more than 1,500 pages of unique content. Creating and maintaining all that content requires more work than most administrators can easily manage, especially if they lack full-time Read More
Ask The Expert with Daniel Fell On balance, most hospital system websites are consumer-oriented, meaning the content and its presentation are organized to appeal to patients and potential patients. Although some sites have links to unique content for other user audiences such as employees and healthcare professionals – and a few even utilize prominent tabs Read More
Ask the Expert with Kyra Hagan The healthcare market is changing profoundly. With masses of baby boomers entering retirement, the United States faces one of the most dramatic demographic shifts in its history. The burdens associated with caring for a large and aging population are increasing both the complexity and cost of care delivery. In Read More
Ask the Expert with Mark S. Gothberg Winners of the 2012 eHealthcare Leadership Awards, the competition’s 13th year, were recognized in mid-November in Las Vegas during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The December issue of eHealthcare Strategy & Trends listed the winners. Key provisions of the Affordable Care Act Read More