Digital Physician Relations Program Expands, Opens New Doors for MD Anderson Cancer Center
“I hear you knocking, but you can’t come in.” So go the words to the 70’s hit song. The world has changed for physician relations liaisons and sales reps trying to meet with overburdened physicians in person. Even if you can get your foot in the door, is this the best way to get your message through to a busy doctor?
Dan Dunlop, President and CEO of Jennings doesn’t think so. “We believe we can be more accommodating to physicians and their schedules by using digital platforms and social media,” says Dunlop. “We can also more directly link physicians to digital resources already in place in healthcare organizations.”
Physicians, especially younger physicians, prefer to receive information digitally according to a 2013 study by Capgemini Consulting and Quantia. So why not go with the flow?
Dunlop launched a pilot program with MD Anderson Cancer Center to test changing the physician relations program to a digital model. To find out the results of Phase One, and plans for Phase Two, read our latest article, Digital Physician Relations Pilot Changes Model, Connects Referring Physicians to MD Anderson Cancer Center’s Digital Resources Using Social Media.
Jane Weber Brubaker
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