Effective Patient Management Strategies Provide Better Quality of Care and Return on Marketing Dollars
// By Kris Altiere //
You’re spending a lot to attract potential patients, but how well are you converting them, or nurturing them once you get their attention? Are you able to see where they are in the sequence of actions you’re trying to get them to take? Do you know when they stall? Do you have a process to re-engage them and keep them moving forward?
One way to ensure patients stay engaged and follow through with their care is to have an effective patient management strategy in place that tracks leads from intake to post-op care, securing better outcomes for patients and a better return on the hospital’s marketing investment.
Here are three keys to a patient management strategy that can help you follow leads through the care continuum:
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