Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year. But knowing these stats makes all your efforts and content production worth it: 77 percent of health searches begin online. 95 percent of Read More
Don’t forget the mountain of content you’ve already created. There’s precious metal in there, just waiting for some polish so it can sparkle once again. // By Ahava Leibtag // Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably Read More
There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More
How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More
// By Susan Dubuque // From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More
// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More
Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes a forgotten channel,” says email expert Jay Schwedelson. Email marketing has a lot of benefits, as we’ll see, but are healthcare Read More
Ask the Expert, with Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media // By Jane Weber Brubaker // Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes Read More
Healthcare CRM is evolving as health systems face new challenges and new expectations. Marketers at hospitals and health systems have spent the better part of a decade building the business case to invest in CRM platforms and the talent to run them, but the conversation is shifting due to challenging financial pressures and changes in Read More
// By Jared Johnson // As CRM has matured, expectations have changed. Digital leaders at HonorHealth discuss the challenges and opportunities, and the importance of close collaboration between strategy and operations to help internal clients achieve success. Marketers at hospitals and health systems have spent the better part of a decade building the business case Read More
Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More
// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More
In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More
// By Jane Weber Brubaker // Griffin Health is all about person-centered care, and that extends to the way it communicates with patients. When you put a stake in the ground in a big and high-profile way, everything you do is a reflection of what you say about yourself. Griffin Hospital in Derby, Connecticut is Read More
When you’re ready to make the transition to in-house digital health marketing, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By 2020, VCU Health’s Read More
// By Jane Weber Brubaker // When you’re ready to manage your digital campaigns internally, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By Read More
// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More
If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research survey found that 92 percent of adult internet users use email. That’s compared to 79 percent of internet users who have a social media profile. In addition, email is more efficient Read More
// By Althea Fung // Marketers from Humana and Johns Hopkins Medicine weigh in on the value of email marketing. Effective strategies for consumer engagement are also more efficient for marketers. If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More
// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More
Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More
A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More
// By Althea Fung // Email marketing is still the preferred channel for personalized communications among all age groups. Are you making the most of it? People often say that email marketing is dead, but that’s not true. A 2021 study by Bluecore and NAPCO Research found that email is the most preferred communication channel Read More