How Healthcare Leaders Are Taking On COVID-19
Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us.
To offer our full support, we reached out to the editorial advisory boards of both eHealthcare Strategy & Trends and Strategic Health Care Marketing— some of the top strategists, marketers, and thought leaders in the industry — and asked them to share their perspectives.
Here are some of the highlights. It is our sincere hope that this information will provide your organization with examples to guide your efforts and help you manage during this crisis.
Ed Rafalski, Chief Strategy & Marketing Officer, BayCare Health
“On the strategy front, we activated our [hospital] incident command structure (HICS) two weeks ago. As the CSO I’m serving as the planning group lead in HICS. HICS has offered a nice structure for effective communication. The community is looking to us as healthcare experts working on the front lines with the most current and up to date information.”
E. Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
“We are implementing communication and operational tactics including daily monitoring via a virtual command center of the situation in each of our ministries (hospitals) in America and Latin America.”
Ross Goldberg, President & Founder, Kevin/Ross Public Relations
“We represent a hospital in northern Oregon directly across the Columbia River from Washington. The hospital is obviously on very high alert and we have been working with their CEO, chief medical officer, public information officer, and Incident Command daily (hourly really) on internal and external messaging with all stakeholders. The communication needs and challenges are enormous.”
Read the full article here: News from the Front: Healthcare Shifts into High Gear to Address the Coronavirus
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