Coronavirus

What Does Telehealth Look Like After the Pandemic?

Jennifer Humbert, AVP of telemedicine development and virtual inpatient monitoring, Ochsner CareConnect 360

When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and what is the plan when Read More

How Are Healthcare Organizations Preparing for a Post-COVID World?

Jenny Walker, director of digital engagement at CHRISTUS Health

Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More

Turning a Chatbot Into a Lifeline During COVID-19

Richard Rinaudot, digital marketing director for Adventist HealthCare

When Adventist HealthCare, a three-hospital system based in Gaithersburg, Maryland deployed a chatbot on its website in late 2018, it did so to connect with two distinct audiences. First, it asked the chatbot to give moms-to-be answers to their pregnancy and childbirth-related questions. Next, Adventist used the chatbot to provide customer support for the August Read More

Navigating the New Marketing Normal

// By Marlene Kurban // Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean and how can organizations prepare for a post-COVID Read More

How To Scale Your Telemedicine Program

Annie Haarmann, senior director of healthcare strategy, Reputation.com

COVID-19 brought about the explosion of telemedicine for obvious reasons — quick and convenient access between patient and provider, maintaining patient load to prevent appointment cancellations, and — most important — safety for both patients and providers. “Why would I want to go to a doctor’s office now if I don’t have to?” is today’s Read More

How a Chatbot Helped Adventist HealthCare Connect With Patients During COVID-19

Kyle Hardner

// By Kyle Hardner // When Adventist HealthCare, a three-hospital system based in Gaithersburg, Maryland deployed a chatbot on its website in late 2018, it did so to connect with two distinct audiences. First, it asked the chatbot to give moms-to-be answers to their pregnancy and childbirth-related questions. Next, Adventist used the chatbot to provide Read More

What Digital Marketers Should Take Away from 2020

Andy Gradel, director of Digital Marketing, Wolters Kluwer

“It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade,” says Andy Gradel, director of digital marketing for Wolters Kluwer, Health. “From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle Read More

How COVID-19 Has Put Technology Roadmaps on a Fast Track

Ask the Expert, with Bryce Cannon, President of Modea // By Jane Weber Brubaker // The pandemic has taken a toll on every aspect of our lives for the past several months. As health systems have scrambled to meet the needs of their communities, technology projects that may have been nice to have down the Read More

Telemedicine – Zooming to New Heights

Virtual care is here to stay. // By Marcia Simon, APR // COVID-19 brought about the explosion of telemedicine for obvious reasons — quick and convenient access between patient and provider, maintaining patient load to prevent appointment cancellations, and — most important — safety for both patients and providers. “Why would I want to go Read More

Digital Marketing Lessons We’ve Relearned (So Far) in 2020

Andy Gradel, director of Digital Marketing, Wolters Kluwer

// By Andy Gradel // It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade. From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle has been true to its name. Read More

Boots on the Ground: How One Marketing Team Has Been Coping with COVID

Pam Landis, vice president of digital engagement, Hackensack Meridian Health

COVID-19 has challenged the American health system. As the disease spread across the country infecting more than a million people, hospitals jumped into action to save lives and minimize the virus’ spread. Part of that lifesaving care has been happening outside of the hospital grounds — it’s happening in the homes of the marketing and Read More

Restarting Elective Procedures in an Orderly and Efficient Way

Hitting the pause button on elective procedures has resulted in deep financial losses across all U.S. health systems, and they now face immense pressure to recover financially, as quickly as possible. In Ohio, nonessential elective procedures stopped on March 18 and didn’t reopen until May 1. Even now, only elective procedures that do not require Read More

Where Do We Go From Here? Community Ties Are Vital.

Jean Hitchcock, president of Hitchcock Marketing and Communications

If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More

This Is Telehealth’s Moment: Is Your Organization Prepared?

Jeff Sargent, director of virtual health at Connecticut Children’s

As healthcare consumers nationwide are still being urged to stay home when possible, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. What does it take to completely change the way you deliver care, practically overnight? Read More

Pregnancy Prep Classes Move Online During Pandemic

Debbie Young, customer relations manager at InJoy

Not long after the first confirmed case of COVID-19 hit the United States, hospitals began to cancel on-site programs and events, particularly those for at-risk populations. Expectant mothers are among the group of people considered to be vulnerable to the coronavirus because their immune system is compromised while they’re pregnant. According to the CDC: “Pregnant Read More

eHealthcare Leadership Awards: Call for 2020 Entries Now Open

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If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed. As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of Read More

How To Start Pivoting Back to Service-Line Marketing

Dan Dunlop, Jennings

“Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival,” say Dan Dunlop of Jennings and healthcare branding specialist Jared Johnson. Here’s an excerpt from their new article: COVID-19 may be with us for a while, but Read More

2020 eHealthcare Leadership Awards: Call for Entries Opens May 20

// By Jane Weber Brubaker // If there was ever a perfect time to recognize great marketing and communications in healthcare, it’s this year — 2020. As we open the call for entries for the eHealthcare Leadership Awards, we recognize that the last 12 months can justifiably be divided into three parts: pre-coronavirus, COVID-19 surge, Read More

How Can Hospitals Recharge Business Development as the Recovery Begins?

Jared Johnson

Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare // By Jared Johnson // The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used Read More

Healthcare Marketing in a COVID-19 World: What Hospitals and Health Systems Should Know About Marketing During the COVID-19 Pandemic and Beyond

// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More