Should You Leap Into Facebook Live Streaming?
Amanda Rayno, senior social media strategist at Brigham and Women’s Hospital
There’s no denying the popularity of Facebook’s live video feature. Within a year of its site-wide launch in April 2016, broadcasts quadrupled, and one in five videos on the platform was live.
For marketers, Facebook Live is a new and exciting way to engage with audiences. But live video can come with some hesitation and a list of logistical questions. Nevertheless, social media experts at Brigham and Women’s Hospital (BWH) recommend facing your fears and taking the leap into Facebook Live streaming.
“If you have the resources and capabilities to explore Facebook Live, do it,” says Amanda Rayno, senior social media strategist at BWH in Boston, Massachusetts. “It has helped us amplify our message and further engage with our audience.”
Read our new article now and learn more: How Brigham and Women’s Hospital Found Success with Facebook Live
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