What Are the Latest Trends in Facebook Advertising for Hospitals?

August 31, 2016

Ask the Expert, with Michael Sengbusch

// By Jane Weber Brubaker //

Michael Sengbusch, General Manager, Digital Marketing Cloud at InfluenceHealth

Michael Sengbusch, General Manager, Digital Marketing Cloud at InfluenceHealth

Last year, we spoke with Michael Sengbusch, then Chief Technology Officer at Brightwhistle, about Facebook advertising trends like custom audiences and lookalike audiences. We asked Sengbusch, now General Manager, Digital Marketing Cloud at InfluenceHealth, to give us an update on paid advertising on Facebook for hospitals and health systems.

Sengbusch continues to be very bullish on Facebook, and believes the platform has unique properties that make it a valuable and affordable for hospital and health system advertisers. “The two reasons we like Facebook for healthcare are: (1) it combines three types of media—earned, owned, and paid, and (2) it works great for the side of healthcare that is around prevention and wellness,” he says.

In the interview that follows, we’ll hear more about how this works, why Facebook is the best venue for marketers seeking to grow a mobile audience, and how a new Facebook ad unit is generating “amazing results.”


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